Play Bold: Sun Zi your self with the original translator team

ABOUT THIS EPISODE

In this next episode of season 2, we have Henrik Friman guesting Play Blod! He is an innovation professor, president of the IHM Business School, and an entrepreneur. He is driven by a passion for enlightening and developing people. With a passion for individuals, learning, and business, he constantly finds new paths to discover end engage. As when he was on a team translating the original texts of Sun Zi and the Art of War - an extraordinary piece of work. Henrik shares his insights and wisdom linked to the modern world, more relevant than ever!

Magwis penkers new book play bold howto win the business game through crative destruction is available to buynow on Amazon Com, read the book and, in the meantime, sit back and enjoyn.The playbold podcast welcome along to the next episode andwhat has magnesis in EUBOR got in common with a four thousand year oldtext, keep listening you're about to find out, as we hear the conversationwith Henry Freeman, an innovation professor president of the Ihm BusinessSchool and an entrepreneur, as ever with the questions. Let me and you overto Magmus tonight to have Henry Freeman astai guest at playbald. He is aninnoation professor president of the I tand busiess scool and antrepreneur he's driven by a passion foremlightening and developing people with a persion for individuals, learning andbusinesses. He constantly find new paths to discover and engage as when he was on the team, translatingthe original text of soon seen and the art of war and acid on te Moste piecesas well. It's an extrordiry piece of work and afantastic translates: The franslation into the sedish language Henric a warmwelcome to playbald. Thank you. Man, no thank you for havingme so Havvic. Could you tell us why you and a group of linguists andresources did undertake this extremey chalenging task for translate Sunsy andthe art of war in Te? Swedish. Oh that's a quite interesting startingpoint for discussions, because it' started as as this discussion togetherwith Kibang and Bank Peterson, we started to discuss the art of war. Iwas working at that time at the Swedish defense and was working with how we arethinking about organizations in understress and in thediscussions we came back to the masterpieces of Sonsea and we realizedthat a lot of things that was Tald in the old boox was actually transcriptedover from Chinese to other languages and then over to Swedish and having that in Sighe. We realizethat if youare going directly from the Chinese bambisticks to Swedish, youwill get another meaning. You will also get it out. He context that started the journey it took three years and together withprofessionals within the defense, we had a really fun trip doing thiswork, and I will also say that my part was mamainly on the stategicand how to put that into context. What we were doing there and Kebang andbanked is the one that the BEA should be hondered by the transcription you'relistening to Magus, penker and guests on the playbold podcast. So what you learn from a product Actis Imean this. This is a very challenging and I wanayo on Thut. It'snot watching, and people normally do. What did you learn from from this kindof freeear project? One of the key things a taking with me from doing thistype of work. Is that the importance of simplicity? I mean the text was writtenfour thousand years ago and they are still value and the reason for beingthat is that they actually cept the Essente of what in study, thinking andthe way they are today working with...

...stuty planning, and so a lot of peoplecan do that. But to do it as simple as the text gives, you is a reallyimportant lessons if you should actually make this stratigiesintoaction. So I would say that the simplicity is is akey component and also most of the things you can read within the textgives you still insight of of how to do a strong strategy. One example is power.Movement agilety things that you heard in innovation to day was written four thousand years ago ina context of the time the were living in. So I'm amazed off of the book and I'mcoming back reading that again and again again and it starts to be a newbook every time I open it up. Yes, that's that's amazing! I was thinking about that. I thinkAlbert Einstein said that simplifies fors possible, but not further thanthat, and I think that to boil this down tosomething useful, but not further than that. It's a great advice. Why should we care about this imas fourthous year old? What's what's in it for us today in the WISTOR SONSEE? Oh, I thinkthat's really up to the reader. The thing is that when you read a text likethis, you will interpret it differently every time you read it because you putit into context of what you are doing at the moment, so it's really up to thereader to defined what's coming out of it. What's the meaning level of it, andI mean the way it's argued and the text is formated. It's open up theimportance of things that you should have in mind, working with strategy andaway. You can think about different things. So I think it's it's an inreportant work, but it's donein a such delicate way. So it's intrigue you to actually read it andread it again. So it's more of guidance than tellingyou how to do it. Basically, absolutely absolutely it's more way of thinking of things. Putting thefinger ome importance, then actually going into detail and tell you this isthe checklist. Do it like this and it's going to be a success story. I wouldsay that it's open up your way of arguing and actually conversation ofhow an important issue like Australiashould be, or could be argue. So it's really up to you to read it andtell me what you see when you are read it now, the professor speaking, I love itso, and you happe to be an innovation is that he, professor, we also have aPhD in Innovation Management You'R, not just associt expert, and I know thatthat you have thought quite much about the linkites be between the sincewisdom and stuff. I, the En Coud, could you somehow enlighten us, or at leastopen a few doors, or maybe just post questions? How how? How should we seeon the linkets between old Chinese was thati is and how company compete todayin the Modern World? That's absolutely a great question, andat first it's a different between stratagy thinkings in differentcountries in different parts of the...

...world. So the way we are thinking here inScannavia or some way differ from other part ofthe world. Those that read a translation of thisChinese masterpieces have to have in mind the language differences withinthe text and that's also one of the importantinsights from transcript it directly too. Swedish, instead of going throughlike the old versions when he went through Russia, friends and English, which isthe most common languagees to bring in this shinese knowledge. But having said that, and also havingassumed that Sweden are an advinced example of of a country in the world, I think the way you are leading underuncertainty and a way yof formatting your researching resources to gainpower. That is the peace that could give you the difference, because if youstill believe that you should command and control and build your stragagythinking out of commanding and controlling, you will miss all thebenefits of having an expert's organization. And a lot of Swedish compani are builtaround knowledge and services and solutions. That's the morden world ofbuilding business, and if you go back then to this shinesepiece, you can see that they are not telling you how to do it. They aretelling the importance of things you have to take inconsiderate to do thingsthat makes difference and that's the way of leading in theMorden word, which means that a lot of the insights in the way of actuallyaddressing the questions also have a value in the society that Wel live today. So I woul say: That's it's a philosophy more than a goerguidelines, only of how to command and control and lead in the future. So, according to you experience, why is the ineration important and andwhat does it really mean to Invat when you start working with innovation? I I started thirty years ago when Ifirst started to read and thought that was the most interesting thing you cando. We have a quite more simple way of thinking. I mean the basic at that time.was that shaking creative thoughts and make it to happen and then have someone to payfor it? That was the way we were doing in the beginning, but today it's morethat innovation becomes almost everything that we are doing, especially now when we living on afalsemilling market. So, for me to day it's more to be invedinnovative than the innovation by itself, which means that it's more anattitude than a behaviour of how we should h take care and take challengefor being in our best for the future. So as a leader to day to asshee what weare trying to do. I need to create a team that are innovative rather than having a project within myorganisation, saying innovation, because that's not going to do thedifference that I need to do to be on the competitive core of competence ofall business today. So it's more the person than the thing, that's thebiggest real change through the time...

I've been working with this type ofissues, and that comes quite better back to you playing, Bald Ni. Think we should come back to thatquestion. How should you play bold in this in this environment because that'smakes the big difference of yours doing or doing something that makesdifference. Basically, what you're saying is thatit's more about attitude and get gets and you need to play bald and how do you? how Di you do that? Howhow do you actually handle resistance and hurdles? I mean it's all about theactitude and people, but then you should lead the group and guide them.How, in your experience, you deal with the main hodes, like maybe resistanceor uncertainty or people are being afraid of failure. That's a o! That's a great question andI think one of the biggest hurdles we can see today is within resources. Imean I'm living in an organization today that we have trimmen the smart people and a talentpeople working within the company and the problem I have is with that highspeed that we need to operate to get the right reesources available toactually make things to happen. So that's that's a big problem actuallywithin the whole industry that I'm working today, I'm in education, and wecould see that in their education, the EDTECH, which is the transormation thatwe are working with quite a lot to day, is still so far behind other branches,look on thin tick and other d branches, which have come much much farther intheir development. So I would say the resources- and it'snot just the human side, it's actually the economic sites also yeah, and I think Yalso point that atleast indirectly a quortter, capitalistm and demand for short termprofit, and you sacrifice the longterm profit. Maybe the playbold podcast findout more at innovation, thrrd and sixtycom forward s play bold. So if you look back at all the coolstuff, you did what is the most valuable lessons learned in business?Could you share hat with us? I think it's to believe in your ideas and actually be true to yourself onyour inner drives for doing that. I will give you an example of that. Atone point in my career I had a research team and we realized that we had notenough critical mass of experts within that team to actually ashieve what wecould achieve with them. The research and development products. We were ruingthe only way for us to actually do that was to create new resources throughcollaborations, and there was collaborations outside of the border.At that time I worked for t a government's organization and thatgovernment organization has a lot of rules and ther regulations that made it really reallyhard. She actually opened up international collaborations, Ot was not that they were not willing.It was more than regulations in place was not done fordoing that type of yearness. But after I left my positions in thegovernment, I went to industry and within three years together withindustry, we have created an open centre for innoation and expomentationin California, which gave us that...

...critical mass to actually make thedifference in that innovation project. So we could actually take on thoseadvance innovation projects in a way. So we can also come tosolutions, and that comes back again to the importance of resources to actuallyhaving the willingness to invest in an early stage in an idea and actuallyhave people that are willing to put it in their careers to actually drive thatto conclusions and results so believes in believing your ideas and be true towhat actually drives you, and that is what's needed to make success. Wid Lead Me Ino to the next questionthat I post to shever guests, it's about higher purpose and to makeit little more exciting. I asked priest about it in MOMS, attists, executives,researchers, most of my guests, had the question about higer purpose and Ithink what you touche upon right now is actually higher purpose. Do you believeit's important and if you do that? Why and if youdon't why so som? What is your relationship to Higer purpose? Yes, ofcourse I mean, if you look into what commit yourself to do things.Willingness to step out, do that extra mile. You need to work within anorganization that actually stands for a value and a purpose, an higher purpose.I mean, for example, the organization I work for to day has a strong passionfor people, learning and business, and that is so well aligned with my ownbelievs of what's important for the Swedish society and the development forour future, because if we missed on that, we will not succeed in in thecomming generations here. So the higher purpose is a strong value. The companyI work for is also foundation, which means that we don't have private owners,so the interest is actually to give back to the society. The were we livingin within. We are not finding foundings for a private owner. We are actuallydoing this for a better good for Swedish society that strong thingsTAT's commit me and my friends to do what we do to day and that emotionalconnection is as such strong important, and I would say that if you don't havethat you will probably leave a quite empty life, because then you just goingto be a machine going to work, doing what you ask and stay with hat so higher purpose is, ofcourse, a strong driving force. To do anything. It'it reminds me of when I went tobusiness school. I graduated from Hemte bustes school,and they didn't tell me that to graduate you were actually required toformulate your own higher purpose, and I thought it was such a bullshit untilI did it and after that, that's the besshing. I ever did in my life an a game changer and that's probablyone of the most important things that happen through education. You get thetime to reflect and read into what's meaningful and important, for you findthe next step in your life, and I think, that's so amazing and to share that,together with other people in the classrooms, it's the best of my day, yeah you'relistening to Magus, penker and guests on the playbold podcast. You do such a good job, I'm so proudthat you'e being a Swede and also...

...redinaling a Swede Hanric. This is thisis great. I hope that many universities and business school around the worldlistening to this pickup ter. I know many did but I think more to come. It'svery important and that's how we can fix the planet. We can fix. Everythingbasically would believe if we don't believe it will be at end very quickly.Wich also leav lead me to next question: how how would you describe a culturyactually can have this longterm perspective and working towards that,at the same time, working with improvements to have a workingoperation of blood circular that actually funed for the time to come,what hat in Yourexperience and Yow knowledge and your research and andAllyo year, SOM partitioner being a partitioner and the military? Whatwould you say is this is how I perceive or would describe the culture that thatactually noture having short and long term side. At the same time, oh, that's a big question. I meanthat's the Charlenge for everyone in senior leadership to jump between. It'slike a Bundy jump between long term and short term commitments, and I mean it'sso easy to fall into the daily business and Theyre gaind off today. But at thattime, that's when you actually have to step up and take your rule asselater togive room, space and resources to actually thinking ahead. Thinking,foreahead and also, if you ask your employees, that's one of the mostimportant part to build an or strong organization. That is that you have aclear vision that you have a clear mission and I mean first time I washearing that in school, but I thought that okay, you do that. You sign offthe paper and it's done no, it's when you're living that when you reallybelieve and commit yourself to, as you said, before, a higher purpose, andthat means that you can't just do the things in the short term. You have youalso worked with the long term of this interesting part is that my tees iswhen I was John Grad at PhD SCO was about time awareness in statitedecisions, anthe important lessons from that study came out with that. A lot ofpeople doesn't have the time or the capability to think that Farahead, andthat was even one of the conclusions that came out that my boss had worsetime, study time awareness than the cleaning lady that I had as a pilotthest for my studies and my boss was not that excited about the result. Butit's telling you something. This is a skill set, and this is also talent. Soyou have to pick people that acully can move themselves between time and spaceand that's that's important. If you have to be an Organizationi movementand the society we are living in today, we have to move a lot. We have tocontinuously be on the road for moving and then you have to think ahead.Otherwise, you lost you pointing at something veryintriguing and important here with having a senior readioship thatr ableto see you head. Of course you can bring in for Sultan. You can train, youcan build capability, but you also have to have leaders that have like thebasic ability to think ahead and talking about cleaning. Ladies, Ididn't plan to say this, but I'm happy too it's a true story and it's outthere and I recently had contact with this person so many years ago I workedvery, very famous Swedish antrepreneur and did the turnaround and in myleadership team I didn't have enough...

...people that could shink ahead soactually pointto the cleaning Dady as the sales manager for in outsidedepartment, and it was extraordinary good and I hadcontact with her actually not long time ago. It's a finish Dady and it was agame changed for her and it was a game Chancen for the company in themanagement in so and see when Yo had that gift a dand it taughts you something that if you have the trust and the believspeople can move, the Monten- and this is was expert organization- is allabout. It's not. What's on your title, it's not what's on your previousexpeience, but it's what you actually believe and what you drive for yeah,yeah, so great story. The playbold podcast find out more atinnovation. Re hudred, AD sixtycom forward play Bowls Andi. We are at theend of the interview and it was Santastic to have your sigest, I'm sotrilled, I'm going back in and we read ththearth of war. I need to create another verseen of that in my head. I'm reallylooking forward to that. I'm going to read your Sudi Sanstation. I don'tspeak sines. I can't really said it would be this Rey sanslation and Iwould rerealy again so I'm sure that all thisler and myself is very, verycurious on what is your favorite Sonsequot and howcome. There are very much many quotes in thebook that been used and are reall really good, and I think I should takesomething that is not that common that we come back to it's really important,because it makes such a lot of sense and that's to be Strangen by victory. And what does it really says? Is thatit's remarkably important that you drive by success results drive results?You can't create results without the willingness or the willingness to pplay,and you also have to be bald when you do that otherwise, you're not going toearn anything. So success drives success in a remarkable way and that'simportant also to celebrate, but also to put up as a target that we should be.I can hear a lot of times that you are allowed to fail, and so that also givesyou mindset that you should take risks, but this the victory that actuallydrives the force in the next step. I like to come back t because I thoughtwe should also go in a little bit more to your book to play Boll because Ithink that's an important piece here, and it has a lot of common with thisfour thousand year old text that IAM referring to to this in order in thisinterview. But one of the terms that American using is to be bold, headed, and that meanssomething that means something really really strong, because it's referred tothe American Eagle to be that Eagle. That actually can do things with a longer longer reach than thenormal birds and other birds. It's a really strong bird that makesdifference and it has a victory against society, because it's statere- and thishas a meaning that we should trade to be in a track of victory. That was along sentence from a few words and but its gives an quite illustrated exampleof what you can take out of reading a...

...book which has actually a lot of quotes in within the book, but is also whatshould you do with it, which is the strongest lessons you should take withyou? That's it's an amazing way of offendingthe interview that that we have to think about the success and let thatdrive uff but learn from the mistakes. But- and I agree if we just do mistakeswhat's the point, we need to learn from them, but we need to want to win andthat will drive that we win. So it's really good wisdoms, a great way F ofending the interviewse of thank you so much Henri Ful. For being my guess, ithas be a true pleasure. Thank you. Thank you for having me and hope to seeyou soon talk soon again. Take care of it and thank you for listening and don'tforget to check out Magesis newbook how to win the business game throughcreative destruction and next week, joint magnus as he chats the ChristinaBankson she's, the female version of James Bond She's, a former militaryofficer and world champion. Precision shooter, as well as a global thought.Leader. onmaster focus find out more at Christina Benksoncom until next timestay safe and play bold.

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